Rockwool converts stone or mineral wool insulation and other material from construction, renovation, and demolition sites into different products, including new insulation and stormwater systems. Image credit: Rockwool A/S

Rockwool expands circular economy in stone wool in India and beyond

17 May 2024 15:36

GBI

Hedehusene - Rockwool, a Danish sustainable firm that fashions stone or mineral wool from recycled construction and demolition materials, is expanding in India, China, and Slovenia. The company is helping to create a circular economy in these materials, which account for 30 percent of global waste today.

Customers in India, China, Slovenia, and other countries will now help recycle construction and demolition debris when they purchase insulation and other products that Danish sustainable firm Rockwool fashions from these materials in a worldwide circular economy.

Rockwool converts stone or mineral wool insulation and other material from construction, renovation, and demolition sites into different products, including new insulation and stormwater systems. The company serves markets in Europe, North America, and Asia.

The Hedehusene-based company represents the beginning of a circular economy in these materials that can reduce virgin extraction and greenhouse gas emissions that cause climate change. Thirty percent of global waste originates from construction and demolition. More than 35 percent of this waste enters landfills annually.

“The construction industry has a waste problem. Valuable materials are too often uncollected and misdirected to general waste, which ends up in landfills,” said Rockwool Group Senior Vice President Mirella Vitale in a May 13 press release. “Fortunately, an inherent trait of stone wool is that it can be recycled endlessly and still maintain its mechanical and performance properties. As a circularity frontrunner in the construction industry, we are constantly pushing the boundaries of making our products, operations, and business model more circular.”

Vitale called for European lawmakers to increase the cost of dumping materials into landfills while finding ways to reduce recycling costs and promote recyclable products. She called for a ban on dumping recyclable materials into landfills to expand circular economies. ce/jd

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