The book belongs on every shelf; if it is no longer needed, it can also be composted - then flowers will bloom from its cover. Image provided by Stämpfli

New book explores the state of the circular economy

16 November 2023 12:16

Circ. Economy SwitzerlandVögeliexelixisInnovation

Bern - The circular economy is still in its infancy, but pioneers such as ID Genève, OceanSafe and Vögeli have already spearheaded successful business models that go beyond the throwaway economy. Their stories feature in the book “Circular Economy” by Günther Dobrauz and Nicolas Huras, printed according to the Cradle to Cradle principle.

Sustainability alone is not enough, because all it does is manage the excesses of the throwaway economy. This is the opinion of Günther Dobrauz and Nicolas Huras in their book “Circular Economy”. Instead, they write, we need to switch to an economy that keeps all materials in a biological and technological cycle. The editors focus on modern technologies such as blockchain, artificial intelligence and quantum computers, saying: "With their diverse connections, they facilitate leaps in development at a previously unseen speed." Regulatory pressure is also needed. Both the EU and Switzerland have already taken the first steps in this direction, according to the editors. 

The book, published by Stämpfli in Bern last October, brings together contributions on the circular economy in Switzerland and beyond. Harald Friedl describes the state of the circular economy from a global perspective. Oliver Schauer, Sara Moser and Andrea Massimiani explore the role of logistics.

Tobias Stucki, professor at Bern University of Applied Sciences, discusses the results of a study he conducted with the KOF Swiss Economic Institute at the Swiss Federal Institute of Technology in Zurich. According to the study, only 10 per cent of the Swiss companies surveyed invested significantly in the circular economy between 2017 and 2019, and 37 per cent did not invest at all.

The book also features comment from entrepreneurs such as ID Genève co-founder Nicolas Freudiger, OceanSafe founder Manuel Schweizer, and the brothers Markus and Renato Vögeli about their experiences on the road to the circular economy. ID Genève developed the first watch made entirely from waste and produced using solar energy. OceanSafe developed fully degradable yarns and is now making the corresponding technologies available to other companies. Vögeli is the first printing company in the world to be certified to the Cradle to Cradle Gold Standard.

The book also puts into practice the circular economy principles: it was printed by Vögeli and its cover contains flower seeds suitable for composting. The publishers have also invested in some of the companies featured. ce/stk

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